obsession: matchbook magazine

my mom used to collect matchbooks and let me tell you, she has some amazingly colorful and fun ones! anyways, it was only natural for me to be intrigued by the much talked about matchbook magazine. i thought it would be something cute to show my mom and let her know i was thinking of her. wellllllll let me tell you, now i totally get everyones obsession with it....in fact, i'm a little bit obsessed with it myself! i only wish it was available in print!